How It Started
The idea for the MEE Network was born during the RedHerring ATRE Summit in Mumbai, India, from November 4-7, 2007. This prestigious tech conference, featuring a keynote by Steve Ballmer, then CEO of Microsoft, brought together over 300 global leaders.
RedHerring ATRE Summit
Conference Keynote is Steve Ballmer, Chief Executive Officer of Microsoft
G. Vishwanand, serving as the Indian Partner for RedHerring Research, played a key role in organizing this high-profile event. He managed speaker and talent coordination, PR and media activities, strategic partnerships with Mint-Hindustan Times, Meru, and Taj Hotels, end-to-end logistics, and comprehensive marketing, including branding, advertising, email campaigns, ticketing, and sponsorships.
Through this experience, he identified a major gap—while technological innovation was thriving, many promising startups lacked strategic marketing expertise, networking opportunities, and meaningful connections to maximize their potential and drive business growth.
Building a Legacy
ZeebraCross Recognizing this opportunity, Vishwanand founded ZeebraCross, a pioneering company specializing in high-end, knowledge-driven networking events focused on business development, funding, and strategic partnerships.
Present Day
The MEE Network in 2025 Today, we are building a specialized community where marketing expertise converges with entrepreneurial vision. Limited to an exclusive group of 300 carefully selected members, the MEE Network fosters meaningful connections and drives tangible business outcomes.
To support startups and SMEs navigating complex business landscapes, we have established the MEE Advisory Program. Drawing from decades of experience in organizing global-scale business networking events, the program offers focused marketing guidance, emphasizing strategic partnerships, consistent messaging, and audience-centered communication.
At the core of our company lies a deep competency in strategic marketing services. With over 20 years of leadership experience in new product design, development, branding, strategic marketing, and digital transformation, we have a proven track record of success across key global markets, including India, the USA, Europe, Japan, the UAE, and Southeast Asia.
The MEE Network remains committed to bridging the gap between marketing expertise and business execution, empowering entrepreneurs to transform innovative ideas into market-ready success stories.
Key Networking Events & Contributions
Transforming Healthcare with IT (THIT)
India’s largest Healthcare & IT conference, organized annually by Apollo Telemedicine Networking Foundation. Role: Marketing & Communication Partner
International Patient Safety Conference
A global forum for healthcare leaders, industry experts, and practitioners to share best practices and innovations in patient safety. Role: Marketing & Communication Partner
Nutrify C-Suite Summit
A platform that connects Nutra industry executives with market opportunities to drive business growth and investments. Role: Marketing & Communication Partner
IPSA Conference 2023
A conference focused on integrating modern medicine (Allopathy) and ancient wisdom (Vedic–Ayurvedic) through digital technology to offer personalized healthcare solutions. Role: Marketing, Communication & Knowledge Partner
ATGCLife KM
An event highlighting the latest advancements in genetics, genetic testing, and T-cell therapy. Role: Marketing, Communication & Knowledge Partner
RedHerring
Red Herring partnered with ZeebraCross for its flagship ATRE Conference, held in Mumbai, India, from November 4-7, 2007. The event featured a keynote address by Steve Ballmer, Chief Executive Officer of Microsoft, which drew significant attention and enthusiasm from attendees.
Interested?
We would like to invite you to personally get to know MEE Network. You can also become a member directly.
